Think first, design later.
Trying to give innovative brand content that challenges the norm and gives the reader unique
and memorable objects of desire, by making careful but yet creative choices.
That’s what makes my job fun and stimulating!
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A good media design is when the designer does justice to the content.
It’s like going into a beautiful restaurant and having delicious food. It needs to be great in all ways.
It must tell and show exactly what it is about. It should distill its content in a memorable way.